An enthusiastic artist and multi-disciplinary designer with a passion for alchemizing businesses—whether creating anew or refreshing an existing brand, I develop transformative, impactful print & digital solutions that build uniquely solid brands.
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SIGN
I consider myself a 'design alchemist' transforming raw visual and conceptual substances into works of substantial value. This process requires discovering and distilling down a conceptual or problematic design schism, then combining expressive, purposeful design elements into a transmutation of creative aestheticism and communicative artistry.
The best part of 'designing'—a process defined by a particular project goal centered on a specific outcome—is solving an existing problem with relevant, purposeful design. The greatest aspect of 'design' is seeing a tangible product that yields an elevated, timeless sense of expression—whether through a brand expressing it's greatest purpose, or the practicality of apparel that is as good for the environment as ones health. I believe the alchemical nature of design today is serving the world responsible design, the kind that makes the world a better place, makes you feel good about what you do during your brief time on this precious earth, or elevates the beauty of human potential in some way.
For me the process of 'understanding art’ is a process of exploration, introspection and discovery—a very different experience than design on a more therapeutic level.
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ARTs
Art is a fluid process, often with endless creative potential within an infinite landscape of a perceptive world view—whether a vision of beauty or human potential, or the subjection to an outside force that beckons a calling to bring such thought to the consciousness of the world for discussion. The point of art? Perhaps therapy on the side of the artist, and consciousness expansion on the part of those intrigued by such discussion.