{"title":"Featured Design","description":"","products":[{"product_id":"francois-and-co","title":"Brand Refresh \/ François \u0026 Co.","description":"\u003cp\u003e\u003cspan\u003eFrançois \u0026amp; Co. was initially founded on the idea of preserving historical hearth-side mantels, some being molded from the last known original. Over the years the company has grown to include an architecturals collection of mantels, range hoods, structure \u0026amp; accents and a surfaces collection. The brand product offerings include a wide range of styles: classic, modern and contemporary—so it was essential for the new brand refresh to reflect this with a classic \u0026amp; modern design aesthetic. \u003c\/span\u003eThe result is a fresh branding system that invigorates the company as it continues to grow into the 21st Century as a staple for luxury architectural and surfaces products for homes and businesses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNathalie lead all of the creative. Thank you for being loyal to the company and giving the marketing and design support we needed to make such an impact on the brand transformation.\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThierry François\u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cbr\u003e\u003c\/strong\u003eFrançois \u0026amp; Co., Founder\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkills: \u003c\/strong\u003eBrand Audits, Collateral audits, New Product launches, Brand Strategy, Systems of Design, Event Design, Employer Branding, Employer Brand Refresh, Ads, Packaging, New Product Sheets, D.A.M, File Architecture\u003c\/p\u003e","brand":"Francois \u0026 Co.","offers":[{"title":"Default Title","offer_id":44092483862643,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/9131\/4291\/files\/Francois-and-Co_Brandmarkl_2048px.jpg?v=1765647038"},{"product_id":"book-design","title":"Book Design \/ Cubist Picasso","description":"\u003cp class=\"p1\"\u003ePicasso and the Cubist art movement explored and pushed the boundaries of space-time depth as featured in the layout and design this fun book project. Both he and Georges Braque collaborated at times, playfully competing over the concept of these very conceptual and tangible boundaries — the ability to create a sense of movement and speed within an art canvasses flat plane and fluidity of paint seemingly pouring out the next surmise of it’s possibilities. I chose Prater Sans for the font, to evoke the organic nature of a handwritten font and balanced it with the ease of readabiity of Futura, a san serif font.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkills: \u003c\/strong\u003eEditorial Design,\u003cstrong\u003e \u003c\/strong\u003eBook Design \u0026amp; Layout, Copy compositing, Strategy, Systems of Design.\u003c\/p\u003e","brand":"Nathalie Hansen Design","offers":[{"title":"Default Title","offer_id":44092484747379,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/9131\/4291\/files\/Cubism_Book-Cover_Horizontal_Scene_2048px.jpg?v=1767221522"},{"product_id":"publiqtee","title":"eCommerce Brand \/ PubliqTee   *For Sale","description":"\u003cp\u003e\u003cspan\u003ePubliqTee is an eco-friendly t-shirt apparel eCommerce brand developed from the ground up. The business required research into market trends, pricing strategies, creative product positioning \u0026amp; strategy, creative direction, e-commerce branding \u0026amp; identity, \u003c\/span\u003e\u003cspan\u003epackaging design, and digital marketing with a startup digital presence. My goal for this brand was to create a profitable modern eco-friendly eCommerce apparel brand that resonates with American audiences, while lending a spirit of positive, kind or humorous expression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkills: \u003c\/strong\u003eeCommerce Business Store, Branding \u0026amp; Identity, Ads, Packaging, New Product Launch, Shopify Store, Brand Strategy, Systems of Design\u003c\/p\u003e","brand":"PubliqTee","offers":[{"title":"Default Title","offer_id":44093480992883,"sku":null,"price":124999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/9131\/4291\/files\/PubliqTee_Logo-Embossed_Cardstock_2048px_CC.jpg?v=1765646909"},{"product_id":"brand-audit-sbd","title":"Brand Audit \/ Stanley CribMaster","description":"\u003cp\u003e\u003cspan\u003eAfter CribMaster was brought into the Stanley brand of families, The Creative Group requested my services to update and streamline the recently acquired brand and to get the crossover of marketing materials on-par with the standards required of Stanley. From building way-finding signage and brand audits to digital asset management, product sheet audits to print and digital marketing design, I streamlined the branding and cleaned up the DAM databases, then trained the next designer with newly created training \u003c\/span\u003eguidelines to move the marketing department into a successful, well-integrated position.\u003c\/p\u003e\n\u003cp\u003e\"Thanks so much for all your contributions!\"\u003cbr\u003e\u003cem\u003eLarry Harper\u003c\/em\u003e\u003cbr\u003eCribMaster, Co-founder\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkills: \u003c\/strong\u003eBrand audits, Collateral audits, Ads, New product launches, Systems of design, D.A.M, File architecture, Machine graphics, Wayfinding \u0026amp; signage\u003c\/p\u003e","brand":"Nathalie Hansen Consulting","offers":[{"title":"Default Title","offer_id":44093510320243,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/9131\/4291\/files\/SCM_Signage_Interior_2048px.jpg?v=1765646861"},{"product_id":"event-design-pink-passion","title":"Event Design \/ Pink Passion","description":"\u003cp\u003eAdvanced Skincare's yearly breast cancer awareness event, surrounds survivors with friends and family. The event features complimentary skin evaluations by experts, the chance to win exciting door prizes, and pampering with on-site spa treatments, and exclusive discounts on services. They wanted a \"Pink Passion\" celebratory theme and design aesthetic centered around the \"Fun-raiser's\" iconic pink ribbon and a palette of soft pink tones symbolizing the united purpose to support ongoing breast cancer awareness and vital research efforts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkills: \u003c\/strong\u003eEvents, Event design, Event collateral, Business event sets, Business collateral, Social media digital artwork \u003c\/p\u003e","brand":"Advanced Skincare","offers":[{"title":"Default Title","offer_id":44093545545843,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/9131\/4291\/files\/PinkPassion_Journal_2048px_023ff261-5192-4ab9-8ac1-c4de019956d7.jpg?v=1765646820"},{"product_id":"caissonne","title":"Branding  \/ Caissonne' Fortified   *For Sale","description":"\u003cp class=\"p1\"\u003eIn the field of engineering, a Caisson is a robust circular, open, monolithic, or box-like foundation utilized in construction to establish a building’s substructure. They may extend several meters in diameter or more, efficiently supporting everything above ground by channeling the building’s weight to the underlying soil. Today’s Caissons are engineered to the highest standards, ensuring exceptional reliability. Caissonne’ Fortified is a construction technology concept appealing to the structural real-estate, bridge and canal building sector. The brand-mark emphasizes the buildings geometric sub-structure with a square-like caisson shape and the supportive visual elements highlight the dynamism of each building project with a contemporary style feature. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkills: \u003c\/strong\u003eNew Business Concept \u0026amp; Brand Naming, Brand Strategy, Logos, Branding \u0026amp; Identity, Systems of Design, Business Sets, Stationery Design, Creative Direction\u003c\/p\u003e","brand":"Caissonne’ Fortified","offers":[{"title":"Default Title","offer_id":44148444299379,"sku":null,"price":51099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/9131\/4291\/files\/Caissonne_24-Sign-Mockup_2048px.jpg?v=1765640491"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/9131\/4291\/collections\/Collection_Design_2048px.jpg?v=1765640614","url":"https:\/\/nathaliescreative.studio\/collections\/featured-design.oembed","provider":"Nathalie Hansen Art \u0026 Design","version":"1.0","type":"link"}