I love bringing new brands to life, revitalizing outdated ones, and diving deep into brand strategy and identity development—from ideation to creation and implementation. I also enjoy working on editorial design, book arts, packaging design, designing around social media campaigns, collaborating with or directing designers, and working with developers on websites or to create coded email marketing templates—to name a few. I also have a more practical and logical side, which lends well with organizational, digital asset and project management—streamlining a more efficient project workflow. Whatever I am working on, I combine enthusiastic strategic thinking with inspiring aesthetic solutions and strong organizational skills to ensure that each project embodies the brand, meets its goals, resonates and inspires customers.