After CribMaster was brought into the Stanley brand of families, The Creative Group requested my services to update and streamline the recently acquired brand and to get the crossover of marketing materials on-par with the standards required of Stanley. From building way-finding signage and brand audits to digital asset management, product sheet audits to print and digital marketing design, I streamlined the branding and cleaned up the DAM databases, then trained the next designer with newly created training guidelines to move the marketing department into a successful, well-integrated position.

Thanks so much for all your contributions!
Larry Harper, Co-founder (CribMaster)

Nathalie, thank you for the excellent work and contributions you have made to the CribMaster business. We will miss you and wish you the utmost in success.
Kelly Musselwhite, President (Stanley CribMaster)

Thank you so much for all you have done for CribMaster! Your impact on the business has been so great and so appreciated by all. Your amazing dedication to your craft has been noticed by everyone.
Amanda Frye, Strategic Marketing Manager (Stanley CribMaster)

I worked with Nathalie for 2 years. She worked well with all functions, both local and the European based office. While she was at CribMaster, she cleaned up the graphic and marketing database, and established a standard for the graphics. She worked closely with the engineering team to not only generate proper labels/warnings/cautions to meet compliance; but also generated proper fit for graphic on the machines being built. She also ensured the marketing material was up to date and accurate. She worked well with supplier. 

She is very observant and forward thinking. She is passionate and always striving to do the right thing, regardless. I would highly recommend her for any position, as she will not just succeed, but raise the bar. If I had the ability to bring her on my team, now, I would.
Harold Bolich, Mechanical Engineer (Stanley CribMaster)

Skills: Brand audits, Collateral audits, Ads, New product launches, Systems of design, D.A.M, File architecture, Machine graphics, Machine compliance labels, Wayfinding & signage