Brand Audit / Stanley CribMaster

After CribMaster was brought into the Stanley brand of families, The Creative Group requested my services to update and streamline the recently acquired brand and to get the crossover of marketing materials on-par with the standards required of Stanley. From building way-finding signage and brand audits to digital asset management, product sheet audits to print and digital marketing design, I streamlined the branding and cleaned up the DAM databases, then trained the next designer with newly created training guidelines to move the marketing department into a successful, well-integrated position.

"Thanks so much for all your contributions!"
Larry Harper
CribMaster, Co-founder

Skills: Brand audits, Collateral audits, Ads, New product launches, Systems of design, D.A.M, File architecture, Machine graphics, Wayfinding & signage