PubliqTee is a sustainable t-shirt apparel eCommerce brand developed from the ground up. The business required research into market trends, pricing strategies, creative product positioning & strategy, creative direction, e-commerce branding & identity, packaging design, and digital marketing with a startup digital presence. My goal for this brand was to create a profitable modern eco-friendly eCommerce apparel brand that resonates with American audiences, while lending expression in the spirit of positivity to one's day. I was inspired by the eco business-casual t-shirt and suit jacket-blue jean vibe that American casual Fridays often highlight at the workplace.

The business is listed for sale as of October 2025, which includes branding & Identity, Shopify store, social media design, Mailchimp templates, apparel design, and all design source files.

Design Skills: eCommerce Business Store, Branding & Identity, Ads, Packaging, New Product Launch, Shopify Store, Brand Strategy, Systems of Design, Event Design, D.A.M, File Architecture