An Artist and Multi-disciplinary designer with a design approach centered on both research and strategy, I develop on-brand print & digital solutions to create relevant and unforgettable brands.
The best part of 'designing'—a process defined by a particular project goal centered on a specific outcome—is solving an existing problem with relevant, purposeful design. The greatest aspect of 'design' is seeing a tangible product that yields some form of expression through art such as the practicality of apparel that is as good for the environment as ones health, while serving the world responsible design. I believe this is the alchemical nature of design today.
For me the process of 'understanding art’ is a process of exploration, introspection and discovery—a very different experience than design on a more therapeutic level.
Art is a fluid process, often with endless creative potential within an infinite landscape of a perceptive world view—whether a vision of beauty or human potential, or the subjection to an outside force that beckons a calling to bring such thought to the consciousness of the world for discussion. The point of art? Perhaps therapy on the side of the artist, and consciousness expansion on the part of those intrigued by such discussion.