An artist and multi-disciplinary designer leveraging a strategic approach, developing on-brand creative print & digital solutions to build unforgettably relevant brands.
The best part of 'designing'—a process defined by a particular project goal centered on a specific outcome—is solving an existing problem with relevant, purposeful design. The best part of 'design' is seeing a tangible product that yields some form of expression through art such as the practicality of apparel that is as good for the environment and ones health, while serving the world responsible design. This is the alchemical nature of design today.
For me the process of 'understanding art’ is a process of exploration, introspection and discovery—a very different experience than design on a more therapeutic level.
Art is a fluid process, often open to endless creative potential in an infinite landscape of a perceptive world view—whether a vision of beauty or human potential, or the subjection to an outside force that beckons a calling to bring such thought to the consciousness of the world for discussion. The point of art? Perhaps therapy on the side of the artist, and consciousness expansion on the part of those intrigued by such discussion.